This post was previously published here on Flying Solo.

The advice that if you “do something you love you will never work a day in your life” is variously attributed to Confucius, Marc Anthony or Mark Twain. Regardless who lays claim to it originally, it is a common sentiment. In recent years though it has come under scrutiny as being an empty promise peddled by self-help gurus and motivational speakers. But the idea is real and familiar to many solo business owners, who take the plunge to follow their passions.

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The concept of creativity has been explored from many angles in psychology, including creativity and intelligence, personality traits and psychopathology. Even the definition of creativity constitutes a large body of literature. A common definition of creativity is something that requires novelty and usefulness, authenticity and aesthetic appeal (Thomson & Jaque, 2017).

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